Cloud Services
ONETARGET PREDICTIVE MARKETING PLATFORM: 70X ROI OPTIMIZATION – VIETJET AIR
Published on:
05/05/2026

Vietjet Air faced the challenge of personalizing multi-channel customer experiences and optimizing revenue in the post-pandemic era. Galaxy One deployed OneTarget, a predictive marketing platform that integrates customer data with advanced AI and Machine Learning models. The project yielded impressive results: a 16% increase in website return rates, a 34% reduction in cart abandonment, and a remarkable 70x ROI. This success marks a major turning point, enabling Vietjet Air to drive online revenue growth and optimize data-driven marketing expenditures.